Let me start by saying layout and design are important. For the casual observer, usability means a visual design that is pleasing to the eye. Historically, web designers came primarily from print design backgrounds and as such, focused their talents on the static visual design aspects of early websites; headers, icons, logos, backgrounds, etc. While important, the implied focus of web design is too heavily weighted on expressing the individual creativity of the designer than it is on satisfying the needs of the customer.