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Mobile Product Strategy
Consumers are demanding on-the-go content access and viewing capability every bit as satisfying as what they get in their living rooms. Media and production companies are determined to deliver, and while they have the programming, they need the technology to make mobile viewing work.
Three Pillar Mobile is developing solutions that give laptops, desktops, tablets and smartphones the power to provide high-quality mobile content experiences, and has built back-end infrastructure that delivers digital content with as much impact as any broadcast.
Initial implementations have performed very well, with consistently satisfying user experience feedback and overall audience reception across several diverse mobile platforms. Moving forward, Three Pillar Global is currently in the midst of defining the platform capability that will take content directly from providers and encode it appropriately for myriad devices. In the near future, producers will be able to apply their own digital asset management rules, tag their programs with appropriate meta-data, and use the information to shape programming schedules, delivery, and even substance.s. The priority is to enhance the broadcast experience with an equivalent mobile viewing experience. This is what is happening, thanks to Three Pillar Global.
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