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According to the Microsoft Tag study, almost 1.08 billion smart phones are used globally; this reflects a mobile revolution. This decisive shift to mobile communication is changing the way businesses and organizations communicate with their consumer base.

In the past very few companies had more than a few thousand users. Now many have hundreds of millions of users distributed globally. Less than ten years ago web applications were largely static. Now web applications have a high degree of interactivity allowing users to generate their own content, rate content generated by others, and share content with their friends. Furthermore recommendation...

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